For the past 65 years, many Filipino homes have at least one can of Ligo Sardines in their kitchens at any given time. It is so well-loved that it has become a klasik—an icon and a staple in Pinoy homes.

As Ligo continues to expand its variety of products in the coming years, the company has not forgotten the promise it made 65 years ago: to manufacture quality products that are affordable to the people. Indeed, it will remain in the Filipino family’s kitchen as a reminder that as history has proven, “Walang Kupas ang Klasik.”