Honey Belle stands for “natural beauty” and was founded by Iris Cherng, out of the discovery and development of adult onset psoriasis, while she was juggling the delicate balance of student life and decreased self-confidence in her own skin. She realized she was unable to afford most organic and natural products in the marketplace as a student, so she and her mom took matters into their own hands.

Inspired by her parents who are herbalists and doctors of natural medicine, Iris replaced her entire beauty regimen with homemade recipes, with guidance from her mom who is an award-winning acupuncturist (Dr. Hou, LAc, PhD). With an emphasis in traditional herbs and remedies, Honey Belle is celebrated by clean beauty enthusiasts, for using simple, natural, and effective ingredients to help people discover self-love and self-confidence in their own skin.